It’s the will to move forward.
It’s the fire inside.
It’s pressure. On and off the pitch.
It’s dribbling, pedaling, scrambling, fighting.
In the country that never gives up,
it’s our second language.
It’s feeding off the crowd’s energy.
It’s believing till the last second.
It’s all of us together, representing 210 million Brazilians and
more.
It’s our Grit. It’s our Garra.
OUR GARRA IS NEVER DONE
> Material from the Nike campaign that kicks off the celebration of the Brazilian National Team towards the biggest stage in world football: the 2022 World Cup. Inspired by the determination of Brazilians and all professional and amateur players, who have their shirts pulled in and out field, but who manage to escape adversity and move forward.
By Nike and Wieden+Kennedy. Studios shots by Tim Saccenti. Location shots by Thierry Des Fontaines. Produced by Southside.
